Social media influencers are everywhere. They’re on every platform and in every genre, promoting every product. And while their styles and brands may vary, there is one thing they all have in common: a website. An influencer needs a website so they can promote themselves and their products. Some influencer websites are simple, and some are complex, but what makes an influencer website great? Keep reading, and you’ll find out. You’ll also see and explore 11 different example sites and learn why we love them. A great influencer website reaches its intended audience and provides them with the content or products they want to see. It speaks to them in a way they can relate to, trust, and feel inspired by. While every influencer’s target audience is different, their websites have a few of the same key items. Now, what are those key items? We'll explore below. The most prominent part of any website is its overall aesthetic. As an influencer, you want your site to reflect your brand’s identity, while creating the atmosphere you want your followers to experience. For some, this is done with calming colors and simple fonts. For others, it may look like bright colors with quirky images. There is no wrong way to style your influencer website. Just make sure your choices are intentional and send the right message to your followers. It doesn’t matter how aesthetically pleasing your website is if your content is lacking. You’ll need to know your target audience, what they’re interested in seeing, and the best way to reach them. Then, once you know what they want, give it to them. Keep in mind that while engaging content is important, being true to yourself is critical. People don’t like to interact with “fake” influencers or those that seem to be trying too hard. So your influencer website looks nice, and you’ve created amazing content for your followers. Now, you need to figure out the best way to present this content. You should layout your website so it highlights the things you want emphasized and allows your followers to easily find what they’re looking for. Images that double as links are one way to do this if they fit the site's vibe. However you choose to organize your website, make sure it makes sense, and don’t forget the white space. White space helps direct your attention to important information and makes it easier to absorb, as it breaks up any big walls of text. If your followers get to your website and can’t find what they’re looking for, they won’t stay long. That’s why your layout is so essential. You should also include a navigation bar of some kind, so your followers can easily navigate their way around your influencer website.
What makes an influencer website great?
1. Aesthetics
2. Content
3. Layout
4. User Friendly
For example, how can they purchase something if they can’t find the Shop page? You’ll also want to ensure any links you have work, whether they link to other posts on your site or elsewhere.
The 15 Best Influencer Websites
1. Selena Gomez
Selena’s website is wonderfully done. There is a navigation bar that makes it easy to find what you’re looking for, and we love that it includes all of her content. You can easily find her music, tv shows, or even her beauty line. It’s all right there.
The gallery below the navigation bar is also a nice touch, as it captures your attention and helps you see exactly what Selena wants you to see.
What We Like
- This site does a great job of including all of the best features.
- This site's aesthetics are top-tier and do a great job of visually engaging the site visitors.
- Selena’s site also contains a great deal of content, including all of her work and products under her name brand.
- The layout for this site is also top-tier and provides an amazing user-friendly experience.
2. Joanna Gaines
We love that Joanna is highlighting her most recent renovation. The first thing you see when you visit her site is a link to a video of the renovation. Below that, you can find the items she used and links to purchase those items.
What We Like
- This site does a fantastic job of using the layout and aesthetic to build a satisfying user experience.
3. Mark Rober
Having an engaging video be the first thing you see when you visit a website is a great way to immediately catch the visitor's attention. You can then follow the link and buy his product immediately, or browse the site before committing to a purchase.
What We Like
- On this site, you can see many well-placed videos that showcase what the site offers and engage the visitor.
4. Good Mythical Morning
We love how easy it is to navigate Good Mythical Morning’s website. The shopping categories are front and center, making it easy to find exactly what you came for.
What We Like
- This site does a great job of creating an amazing, user-friendly experience through simplistic elegance.
5. MrBallen
MrBallen’s website is another that is very easy to navigate. He has all the links to his socials at the top of the page, and the rest of the site is simple and straight to the point.
What We Like
- This site showcases a straightforward setup, leading the experience with their most recent video and a link to all of their socials in a single place.
6. Marie Kondo
The aesthetic of Marie Kondo’s website fits her brand beautifully. Her whole brand is about creating a serene space through organization. Her color scheme emphasizes that serene feeling, as do many pictures she uses.
What We Like
- Marie’s site strongly focuses on the aesthetic appeal of its layout and images to create a pleasant visual experience.
7. Amanda Cerny
We love how quickly Amanda’s site grabs our attention. The bright colors make the site fun, and her pictures highlight her personality.
What We Like
- This website focuses on providing creator content right up front and engages the user through a thoughtful layout, colors, and more.
8. Cooking with Mima
There are so many great aspects to this website. It’s very easy to use, and the filter for the recipe search ensures visitors can find what they want. We also love how bright and colorful the site and photos are.
What We Like
- Through the use of colors and images, the landing page for this site taps into the benefits of a simple layout to present content to the viewer in a pleasant way.
9. Zach King
Zach’s website is very clean and simple. The video being front and center helps catch your attention, and it’s easy to navigate around.
What We Like
- Zach King is a master illusionist, and his site is simple yet very effective. He uses a simplistic design to present viewers with his content right up front saving them time and frustration.
10. Camila Coelho
The scrolling effects next to the pictures add white space. It also makes for a neat touch that helps catch your attention.
What We Like
- This site uses gentle animation to create visual engagement with a mildly interactive experience.
11. Lauren Conrad
The aesthetics of Lauren’s site are very in line with her brand. Between the products she has available and the styling of her website, it's clear who her intended audience is. Her success shows that she’s reaching them, and it’s working.
What We Like
- On this site, you can see a simple layout and a pleasing aesthetic with fairly neutral colors.
12. Marie Forleo
The bold visuals on Marie’s website immediately draw you in. Having an intriguing question like “Are you ready for a whole new life?” intrigues website visitors and encourages them to scroll down to explore more of the website.
What We Like
- There’s something for everyone visiting the website: links to courses, podcasts, free training, social media, and more.
13. Olivia Palermo
Olivia Palermo’s website sends a clear message that is timeless, classic, and elegant, aligning with Olivia’s brand. The website's purpose is also clear: to sell beauty products. Visitors can easily find more info about the beauty products offered and more.
What We Like
- The simplicity of the theme with a rich color scheme. The focus is on an elegant photo of Olivia.
14. Chloe Plumstead
Influencer Chloe Plumstead runs a blog called “The Little Plum.” The aesthetic leans into the cottage vibes of rural England and is image heavy. Readers navigate through the website easily with attention-grabbing headlines and idyllic photographs.
What We Like
- The aesthetic, from the colors and the fonts to the photographs, is unique to the brand voice.
15. Drew Kutcher
Drew Kutcher is a workout and health coach and founder of “The Kutcher Method.” His website is expertly designed and easy to navigate. Readers will find personal anecdotes throughout the website as Drew explains his background and health philosophy. You’ll also find links to learn more about nutrition, workouts, coaching, and more.
What We Like
- There’s a wealth of helpful information for visitors to learn from on this website
It’s Your Turn
Now that you’ve learned what makes an influencer website great, it’s time to create your own. Pick your aesthetic, plan your content, and decide how to present it. Stay true to yourself, and have fun enjoying the community you’ve created.
Topics: Website Design Examples
