Out with the old, in with the new.
Instead of resolutions, we’re making room for a whole new crop of fresh beauty trends as we usher in 2025 (because let’s face it, a new haircut makes us feel 10 times more confident than any gym membership could).
2024 was undeniably a year of natural beauty looks, from lived-in hair colors to “clean” makeup aesthetics.And while fresh-faced glam isn’t going anywhere, the experts are predicting a return to bolder beauty looks, including major hair transformations, statement makeup moments and so much more.
Ahead, we asked celebrity makeup artists, hair stylists and skincare experts to weigh in on which beauty trends will be everywhere next year. Keep reading for your complete 2025 hair, makeup and skincare trend forecast.
High-Maintenance Color
From “old-money blonde” to the return of lowlights, 2024 was all about low-maintenance hair colors. While natural hues aren't going anywhere anytime soon, celebrity colorist and Redken ambassador Laurie Heaps predicts that dimensional, higher-upkeep shades will be highly requested next year.
“In 2025, I think we’ll see a mix of natural shades and higher-maintenance colors like Sabrina [Carpenter]’s gorgeous blonde making a comeback,” says the colorist, whose clients include the 'Taste' singer, Miranda Cosgrove and Rowan Blanchard.
Beyond Carpenter's golden blonde, Heaps predicts we’ll see a rise in rich, warm tones like soft coppers (see: Lindsay Lohan's red-blonde strands) and caramel brunettes (look no further than Jennifer Lopez's gorgeous brown hue).
“These shades add depth and warmth, making them perfect for the colder months,” Heaps explains.
One-Statement Makeup
Though fresh-faced beauty looks will continue to shine on the red carpet in 2025, celebrity makeup artist and Ciele Cosmetics founder Nikki DeRoest predicts a resurgence of color just when we need it most (looking at you, January).
“I believe the essence of natural beauty will absolutely continue into 2025, but with a fresh twist: adding a single, bold statement to a naturally radiant base,” she says. “Picture a glowing, dewy canvas paired with one standout feature — whether it’s a bold lip, a graphic eye, or a flushed cheek.”
The beauty in the "one statement" approach is that it’s completely customizable. "[It] highlights the personality of the wearer, making it easy to experiment with colors or shapes while letting the natural beauty of the skin still shine through," adds the makeup artist, who works with stars like Grace Van Patten and Kate Bosworth, among others.
For inspiration, look to Squid Game star Hoyeon Jung’s striking red lip paired with an almost-bare complexion, Cynthia Erivo’s sparkling emerald eyes, or any one of Hailey Bieber’s perennially flushed cheek looks.
Satin Skin
From glass skin to “clean” skin, the past few years have been all about complexions so dewy, they border on wet. And while we’re not quite putting away our serums and sheet masks just yet, Alicia Lindner, co-CEO of German skincare brand Annemarie Börlind, predicts that the new year will usher in a more balanced approach that combines the best of dewy and matte finishes: satin skin.
“Satin skin combines the best of both worlds: a natural, healthy glow without excessive shine,” she explains.
Phoebe Dynevor’s lit-from-within look at the 2024 Met Gala is a prime example of skin that glows in all the right places with no excess shine in sight.
Long Lengths
While the new year usually has us itching to head to the salon for a chop, we may hold off a bit after seeing Demi Moore’s waist-skimming strands. The actress’ long locks made for a head-turning accessory throughout her The Substance press tour, and though healthy, long locks have never gone out of style, celebrity hairstylist and Balmain Hair ambassador Gonn Kinoshita predicts that Rapunzel-like styles will be a major trend in 2025.
Celebs like Anya Taylor-Joy and Ciara have been committed fans of the look, while Kylie Jenner and Rihanna are among the stars who more recently debuted longer strands.
No matter how long you go, Kinoshita — who works with stars like Nicole Scherzinger and Emma Roberts — recommends letting the length speak for itself in terms of styling. “I think we’ll see more effortless, relaxed textures in hairstyles, a bit undone with more natural movement,” she says.
Maximalist Eyes
Yet another color-friendly trend on the horizon, DeRoest predicts that 2025 will be a year of captivating eye looks.
“Eyes are becoming the primary canvas for creativity with graphic liners, bold shadows, and even embellishments, while lips take on a more natural, subdued look,” she says.
The makeup artist recommends dipping your toes in by experimenting with one bold color or shape at a time, “like a neon liner or a wash of metallic shadow, to avoid overwhelming the face.” First up on our list to pull off in 2025? Tyla’s statement-making electric blue shadow look from the 2024 CFDA Fashion Awards.
For further inspiration, look to one of Megan Thee Stallion's dazzling smokey eye looks, or any of Julia Fox's show-stopping shadow moments.
Soft Bobs
New year, fresh chop. For those who aren't committing to longer lengths, 2025 will be all about the bob — albeit a shorter, softer version of 2024's trending blunt cut.
“The bob has staying power, especially with people opting for variations like the ‘soft bob,’ with subtle layers and movement,” says Kinoshita.
At the October premiere of Arcane season 2, Hailee Steinfeld stepped out in one of our favorite iterations of the soft bob trend. Unlike a blunt bob, the actress’ flippy, layered cut maintains the fullness and volume of a longer ‘do, but with a chic-sweeping length.
“These cuts are versatile, offering a low-maintenance but polished look that works for a wide range of face shapes,” Kinoshita adds. The look already counts Kendall Jenner and Simone Biles as fans, among others.
Elevated Skinminimalism
2025 is all about quality over quantity, particularly when it comes to beauty.
Both DeRoest and Lindner predict that “skin minimalism” will continue to be a focus next year. However, instead of just cutting down the number of products in your routine, the experts suggest opting for highly effective options with multiple benefits.
“Minimalism in skincare and makeup will continue as a major trend, but with multitasking products that blend skincare and makeup, letting the natural skin shine through while offering treatment benefits,” says DeRoest.
On the red carpet, the trend will manifest in simple yet stunning glam moments like Zoë Kravitz's Paris Fashion Week look. With the rest of her makeup kept minimal, the actress' ethereal skin is even more striking.
Read the original article on People
